Top 5 Social Networking Apps in Central America Q4 2023

The fourth quarter of 2023 saw significant activity in the social networking app landscape in Central America. Here’s a detailed look at how the top five apps performed across downloads, revenue, and active users, based on data from Sensor Tower.

WhatsApp Messenger experienced notable fluctuations in weekly downloads. Starting at around 741K in late September, downloads spiked to 1.05M in early December, peaking at 1.08M in mid-December. Revenue remained steady, averaging around $65 per week, with minor variations. Active users hovered around 85M to 86M, with a slight dip towards the end of December.

Facebook maintained strong weekly downloads, starting at approximately 768K and closing the quarter at around 776K. Revenue exhibited a consistent pattern, peaking at nearly $40K in mid-December. The app's active users showed a steady presence, slightly increasing from 102.6M to 104M through the quarter.

Messenger showed stable weekly download numbers, ranging from 329K to 414K, with a noticeable increase towards the end of December. Weekly revenue fluctuated, reaching as high as $277 in late September and stabilizing around $150 by the end of December. Active users remained relatively constant, averaging around 24M throughout the quarter.

Threads, a newer entrant, displayed a promising trend in downloads, starting at 179K and achieving a peak of 380K in early December. Active user numbers grew significantly from 2.3M in late September to approximately 4M by the end of December, demonstrating strong user engagement.

Telegram Messenger saw consistent weekly downloads, with figures ranging from 254K to 435K. Revenue showed an upward trend, beginning at around $9.5K in late September and reaching approximately $13.4K by the end of December. Active users remained steady, fluctuating slightly around 4.4M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.